Mobile
December 3, 2012
By Tricia Carr
Italian automaker Ferrari is immersing consumers in the brand through an all-encompassing iPhone and iPad application that takes advantage of the capabilities of a mobile device such as the camera, wallpaper and augmented reality.
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","iv":"15637202565c12c0d73bc8f61f4b6f0e","s":"005fa7edc85107c2"}
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