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Mobile

Louis Vuitton, Bloomingdale’s master app retention for long-lived mobile experience

November 26, 2012

 

By Tricia Carr

Luxury marketers that are looking to leverage the brand experience should use mobile applications to do so and encourage repeat usage through personalization, exclusive content and functions that enhance the journey to purchase.

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  1. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  2. The Ritz Carlton, Missoni launch beach club in Bali
  3. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  4. Bentley renovates countryside estate in Cheshire
  5. Erewhon to pilot pop-up juice bar in Las Vegas during F1 weekend
  6. ‘Copy Nothing’ campaign defines next era at Jaguar
  7. Baccarat pulls incoming CEO from Printemps
  8. Roche Bobois furnishes boutique resort in Turks and Caicos
  9. ‘Hermès in the Making’ pop-up continues world tour in Zurich
  10. Ginori 1735, St. Regis Hotels partner to scale branded cafe concept
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