Multichannel
November 12, 2012
By Tricia Carr
French fashion house Louis Vuitton is moving into television advertising through its first commercial that is part of a multichannel brand awareness campaign.
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","iv":"8f50c02856d74523ddb0516c00c4cfb6","s":"9393e5daa307267b"}
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Italian fashion house?! May I, as a Frenchwoman, ask you to edit the very first sentence of this article?!
Very interresting article however LV is French and Not italian.
“Italian fashion house Louis Vuitton…”
Italian?
PS..Louis Vuitton is French..not Italian!…an odd error for you guys!
ITALIAN FASHION HOUSE LOUIS VUITTON???? Really??
When did Louis become Italian?
Italian fashion house ???
are yo sure? 🙂
Louis Vuitton is FRENCH. Not Italian…
ITALIAN fashion house Louis Vuitton? really? 🙂
Louis Vuitton is a FRENCH fashion house part of LVMH – not italian 🙂