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Internet

Broaden ad-targeting funnel to increase ROI: ad:tech speaker

November 9, 2012

 

By Tricia Carr

NEW YORK – An executive at the ad:tech New York 2012 conference said that it is possible for marketers to grow their ad-targeting audience in both size and precision to increase ROI.

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  1. Wearables, AI at forefront of 2025’s digital trends: IMG
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  3. Off the Cuff: A Q&A with Aston Martin's Marek Reichman
  4. Montblanc cuts ribbon on concept flagship boutique in Chengdu
  5. Rolex partners with Melbourne’s National Gallery of Victoria
  6. Mercedes-Benz rolls out AI-enhanced MBUX Voice Assistant
  7. The RealReal opens retail location in Houston
  8. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
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