NEW YORK – A Forrester Research executive at the ad:tech New York 2012 conference said that despite challenges marketers face in measuring social media, a way to justify its use within a company is to concentrate social efforts on one step in the customer journey.
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","iv":"f75ba00f57f1d84b1d4427cf2f834c06","s":"2319b84fa83abb2e"}