NEW YORK - A Citi executive at the ad:tech 2012 conference said that all consumers have passions. Therefore, marketers should tap those consumers who have a passion for the brand to drive change in social media strategy from a product focus to an experience focus.
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","iv":"c18d2f9d95cf7f962e3f38afa2e64fe5","s":"1833cf9e3d69ea60"}