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In-store

Saks fights for holiday foot traffic through high-tech display

November 6, 2012

 

By Tricia Carr

Department store chain Saks Fifth Avenue is stepping up its holiday marketing through an art projection light show on the façade of its New York flagship store and window displays that tell a story down Fifth Avenue.

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  1. Audi propels Santa into the future with electric sleigh
  2. Balmain enlists virtual faces as brand spokesmodels
  3. IWC social snow globe stirs up winter memories
  4. Tiffany & Co. acquires historic Titanic timepiece at auction
  5. Bleu de Chanel dives deep with new campaign
  6. Gucci, Adidas tout retro sportiness, chicness in new campaign, collection
  7. Diageo unlocks Fusion Partnership Lab applications
  8. Rolex honors anniversary of Rod Laver Arena ahead of Australian Open
  9. Tiffany keeps it simple to attract interest in New York Times ad
  10. Rolex partners with Melbourne’s National Gallery of Victoria
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