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Mobile

Future of luxury brand augmented reality: Wow to utility

October 31, 2012

 

By Tricia Carr

Luxury marketers that have adapted to mobile marketing are using augmented reality to bring products to life, but going forward, the focus should shift to utility rather than relying on the wow-factor, experts say.

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  1. UBS, Dior announce joint ‘House of Craft’ exhibit
  2. Off the Cuff: A Q&A with The Residences at The St. Regis Los Cabos' Cameron Kimball
  3. Immersive tasting pop-up from Don Julio coming to NYC
  4. Rolex Testimonees take center stage at French Open
  5. Four Seasons Yachts previews Marina Day experiences
  6. Saks dedicates flagship windows to ‘And Just Like That...’ display
  7. Genesis launches ‘And Just Like That…’ content series
  8. Luxury Group by Marriott International launches ‘Heartbeat of a Destination’
  9. Maserati revives racetrack driving experience
  10. Maria Grazia Chiuri leaves Dior
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