Luxury marketers that have adapted to mobile marketing are using augmented reality to bring products to life, but going forward, the focus should shift to utility rather than relying on the wow-factor, experts say.
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","iv":"ac4e049457b19f879075d881495206a7","s":"8d475b2fb1116788"}