Luxury Daily
The authority in luxury news.
Nov. 24, 2024
  1. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  2. Lexus logs 25 years of 'December to Remember'
  3. The Ritz Carlton, Missoni launch beach club in Bali
  4. ‘Hermès in the Making’ pop-up continues world tour in Zurich
  5. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  6. Digital dilemma: Why copying mass market strategies is killing luxury brands’ exclusivity
  7. Meta drops price on paid subscription tier in EU
  8. ‘Copy Nothing’ campaign defines next era at Jaguar
  9. Audemars Piguet unveils collaboration with artist Kaws
  10. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Mobile

Forrester exec: NFC has more use cases than payments

October 26, 2012

 

By Lauren Johnson

AUSTIN, TX – A Forrester Research executive at the Mobile Shopping Fall Summit this week said that marketers need to focus on how near-field communication can be used to increase in-store engagement.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  2. Lexus logs 25 years of 'December to Remember'
  3. The Ritz Carlton, Missoni launch beach club in Bali
  4. ‘Hermès in the Making’ pop-up continues world tour in Zurich
  5. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  6. Digital dilemma: Why copying mass market strategies is killing luxury brands’ exclusivity
  7. Meta drops price on paid subscription tier in EU
  8. ‘Copy Nothing’ campaign defines next era at Jaguar
  9. Audemars Piguet unveils collaboration with artist Kaws
  10. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
VIDEOS
More Videos

MORE IN Mobile
Patek Philippe expands watch discovery through digital format
Snapchat introduces subscription service
Meta launches virtual fashion with Balenciaga, Prada, Thom Browne
Burberry expands shopping experience with AR tool
Nordstrom launches sports concept
As app spending grows, brands must understand platform preferences



RECENT ARTICLES
Ferrari, Chivas Regal forge multiyear partnership
The Ritz Carlton, Missoni launch beach club in Bali
Bentley renovates countryside estate in Cheshire

Home office boom fading in favor of living room, kitchen refurbs: 1stDibs
Off the Cuff: A Q&A with Steinway & Sons’ Ben Steiner
Roche Bobois furnishes boutique resort in Turks and Caicos