Mobile
October 22, 2012
By Rimma Kats
There are a myriad of ways to leverage mobile, social and location. However, many marketers jump in without considering the importance of building an integrated and comprehensive campaign.
{"ct":"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","iv":"1835946d6e1c1a9fc1cdd2ee19334ae8","s":"2f383e66526a78e0"}
Share your thoughts. Click here