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Internet

Mercedes exec: Social media efforts should single out brand advocates

October 17, 2012

 

By Tricia Carr

NEW YORK - A Mercedes-Benz USA executive at the Luxury Interactive 2012 conference said that a brand’s advocates on social media are the most crucial to reach so that marketers can create word-of-mouth that embodies their true ideals and lifestyle.

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  1. Mandarin Oriental ushers in next chapter with updated visual identity
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  3. Guerlain to reopen spa at Waldorf Astoria New York
  4. Rolex ambassadors pursue glory at 2025 Masters Tournament
  5. Off the Cuff: A Q&A with Billecart-Salmon's Mathieu Roland Billecart
  6. Japan's ZOZO to acquire Lyst in $154M deal
  7. Prada Group agrees to purchase Versace from Capri Holdings
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  9. Golf legend Gary Player joins VistaJet as brand ambassador
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