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Multichannel

Chanel takes over ad space with game-changing Brad Pitt campaign

October 17, 2012

 

By Tricia Carr

French fashion house Chanel is not only sticking to standard print and television placements, but using digital and mobile banner ads to promote its groundbreaking Chanel No. 5 fragrance video campaign with actor Brad Pitt.

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  1. Mercedes-Benz rolls out AI-enhanced MBUX Voice Assistant
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  3. Preloved items from Hermès hold highest resale value: The RealReal
  4. Porsche Design boosts in-store traffic with Linkin Park collaboration
  5. Luxury Unfiltered: Reclaiming luxury leadership when client expectations shift
  6. What to look for when buying your first luxury watch
  7. Harry Winston emphasizes duality with new watch collection
  8. All-new 2024 Lexus GX SUV stars in annual holiday campaign
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  10. Global millionaire count to increase significantly by 2027: Agility
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