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Internet

Mercedes sees Web as channel to create lifelong relationships

October 16, 2012

 

By Tricia Carr

NEW YORK - A Mercedes-Benz USA executive at the Luxury Interactive 2012 conference said that optimizing a Web site for spontaneous navigation is the key to bolstering the platform for brand exploration and eventually purchasing.

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  1. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  2. Roche Bobois furnishes boutique resort in Turks and Caicos
  3. Vestiaire Collective partners with influencers to combat fast fashion
  4. Authentic announces Barneys New York Residences in Tulum
  5. Off the Cuff: A Q&A with Stuart Weitzman's Kaisy Mae O’Reilly
  6. Ferrari teams with Paramount Pictures ahead of ‘Gladiator II’ premiere
  7. Hublot nods to tennis champion Novak Djokovic with custom chronograph
  8. Dior paints portrait of founder in biography
  9. Tmall employs VR to bridge bricks-and-mortar, online
  10. Dior goes for gold with flashy J'adore campaign
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