Mobile
October 15, 2012
By Tricia Carr
Footwear brand Tod’s is spreading its “Italian Portraits” photography book and digital efforts via mobile with an iPhone application that contains an image gallery and additional content to let users get to know each male personality in the campaign.
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","iv":"5e38472777e472e77c5de753d7d32dd7","s":"8308a93b3bdcc81c"}
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