Mobile
October 10, 2012
By Tricia Carr
Retailer Neiman Marcus is letting consumers interact with its 2012 Christmas Book through a mobile application that reads digital watermarks on the fantasy gifts pages and reveals additional content.
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","iv":"5446dc2fa5b8aaf6d684ab4c05d79925","s":"9f5fdb3e0da21506"}
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