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Chanel, Dior target affluents via FT Weekend supplement

October 9, 2012

 

By Tricia Carr

Rolex, Chanel, Christian Dior, Chopard, Audemars Piguet, Patek Philippe and other luxury brands are targeting readers of the latest weekend edition of Financial Times through ad placements in the over-sized “How To Spend It” glossy magazine supplement.

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  1. 'Clash de Cartier' campaign explores dichotomy of dressing
  2. Edutainment leads metaverse strategy at Max Mara
  3. How luxury is the millennial’s unlikely weapon to fight social inequality
  4. Luxury consumers trending toward goodness in purchases, values
  5. Rolex partners with Melbourne’s National Gallery of Victoria
  6. Tiffany & Co. acquires historic Titanic timepiece at auction
  7. What to look for when buying your first luxury watch
  8. Leading with pedigree, Range Rover promotes plug-in SUV
  9. Off the Cuff: A Q&A with Neiman Marcus' Stefanie Tsen Ward
  10. Saint Laurent Paris rebranding effort to settle over time
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