Although mobile banner ad personalization is important for luxury marketers, too much could be seen as invasive by affluent consumers. Therefore, using specific calls-to-action in mobile banner ads that allow opt-in engagement can help brands personalize future efforts.
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","iv":"13f58d7d11d26b392303708c4cca35c2","s":"96519ca53868a164"}