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Gucci goes for Pinterest hits via digital banner ads

October 3, 2012

 

By Tricia Carr

Italian fashion house Gucci is honing in on social inspiration site Pinterest to leverage its digital banner placements by letting consumers “pin” fall/winter 2012 apparel and accessories directly from the ads.

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  1. Ferrari, Chivas Regal forge multiyear partnership
  2. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  3. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  4. The Ritz Carlton, Missoni launch beach club in Bali
  5. Bentley renovates countryside estate in Cheshire
  6. Dior goes for gold with flashy J'adore campaign
  7. How Raoul Shah, a peripatetic agency exec, collected 500-plus “Do Not Disturb” door signs and begat a tome
  8. ‘Copy Nothing’ campaign defines next era at Jaguar
  9. Ginori 1735, St. Regis Hotels partner to scale branded cafe concept
  10. ‘Hermès in the Making’ pop-up continues world tour in Zurich
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