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Gucci goes for Pinterest hits via digital banner ads

October 3, 2012

 

By Tricia Carr

Italian fashion house Gucci is honing in on social inspiration site Pinterest to leverage its digital banner placements by letting consumers “pin” fall/winter 2012 apparel and accessories directly from the ads.

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  1. EssilorLuxottica extends agreement with Roger Federer
  2. Banyan Tree to expand global wellness offerings
  3. Maserati returns as sponsor of Rolex Monte-Carlo Masters
  4. Chanel to serve as timekeeper of upcoming Boat Race
  5. ‘Unlike the Rest’ from Ritz-Carlton Yacht Collection champions service at sea
  6. Ferrari announces US tariff-tied price increases on select models
  7. OTB Group introduces first corporate volunteer initiative
  8. Ralph Lauren launches heritage-inspired exclusives at Neiman Marcus
  9. Prada’s first standalone restaurant arrives in Asia
  10. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
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