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Out of home

Revisiting outdoor advertising: How luxury brands can benefit from large-scale placements

October 5, 2012

 

By Tricia Carr

Luxury marketers should not overlook large-scale outdoor advertising since the mass-marketing channel is also a way to single out a label's target audience in global markets with attractive  images and subtle calls to action.

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  1. Contemporary partnerships chart luxury's path at Milan Design Week 2025
  2. Pre-fall visuals from Valentino offer nod to ‘OOTD’ culture
  3. Heritage Auctions to host landmark Chanel sale this spring
  4. Holt Renfrew expands beauty product recycling program
  5. Lamborghini Museum premieres photography exhibition on World Art Day
  6. IWC Schaffhausen explores history of Ingenieur SL in new short film
  7. Rolls-Royce redesigns Manchester showroom
  8. Prada taps ‘Re-Nylon’ profits to resource environmental education
  9. Lions, tigers, bears and 'Wirkins,' oh my!: The legality of Walmart's Hermès Birkin dupe
  10. Creative director Jonathan Anderson to exit Loewe
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