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Nov. 23, 2024
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Out of home

Revisiting outdoor advertising: How luxury brands can benefit from large-scale placements

October 5, 2012

 

By Tricia Carr

Luxury marketers should not overlook large-scale outdoor advertising since the mass-marketing channel is also a way to single out a label's target audience in global markets with attractive  images and subtle calls to action.

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  1. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  2. The Ritz Carlton, Missoni launch beach club in Bali
  3. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  4. Ferrari, Chivas Regal forge multiyear partnership
  5. Bentley renovates countryside estate in Cheshire
  6. ‘Copy Nothing’ campaign defines next era at Jaguar
  7. ‘Hermès in the Making’ pop-up continues world tour in Zurich
  8. How Raoul Shah, a peripatetic agency exec, collected 500-plus “Do Not Disturb” door signs and begat a tome
  9. Vestiaire Collective partners with influencers to combat fast fashion
  10. Baccarat pulls incoming CEO from Printemps
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