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Are luxury brands relying too heavily on Facebook apps?

September 27, 2012

 

By Tricia Carr

Luxury marketers are increasingly choosing to run digital campaigns through Facebook applications to reach their largest fan base on social media, but brands need to keep their audiences in mind to effectively leverage these efforts.

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  1. Hublot nods to tennis champion Novak Djokovic with custom chronograph
  2. EssilorLuxottica establishes Inclusion Committee
  3. Louis Vuitton opens applications for biennial Watch Prize
  4. Home office boom fading in favor of living room, kitchen refurbs: 1stDibs
  5. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  6. Roche Bobois furnishes boutique resort in Turks and Caicos
  7. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  8. Women now represent 13pc of global billionaire class: Altrata
  9. Audemars Piguet unveils collaboration with artist Kaws
  10. 2024: The challenge for luxury amid global and regulatory changes
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Off the Cuff: A Q&A with Steinway & Sons’ Ben Steiner

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Hublot nods to tennis champion Novak Djokovic with custom chronograph
Louis Vuitton opens applications for biennial Watch Prize