French cosmetics brand L’Occitane en Provence is targeting consumers through a direct mail campaign for its Immortelle Precious Serum that includes the results of a consumer test by Hearst’s Marie Claire readers, a product sample, a free gift offer and a link to schedule a free in-store mini facial.
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","iv":"08a081a7ce3bd896d5ba285ea7795434","s":"aa6e47837705ef99"}