Mobile
September 26, 2012
By Tricia Carr
Italian label Salvatore Ferragamo is improving its mobile advertising strategy by linking to its optimized site, which the brand previously failed to do through ads in The New York Times iPhone application.
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","iv":"0350e47e54138d0aaac18630be5eaeb9","s":"50a7548766ffc873"}
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