Mobile
September 26, 2012
By Tricia Carr
Italian label Salvatore Ferragamo is improving its mobile advertising strategy by linking to its optimized site, which the brand previously failed to do through ads in The New York Times iPhone application.
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","iv":"af0e80bfb71c2db8b541c93f5fafe1af","s":"83e15a8c9815d2c1"}
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