Luxury Daily
The authority in luxury news.
May 27, 2025
  1. Longines celebrates century of Zulu Time design
  2. Dunhill continues cinematic pursuit with ‘The Phoenician Scheme’
  3. Zegna, Art Basel ink multiyear partnership
  4. Shangri-La launches ultra-luxury hotel brand
  5. Tag Heuer takes over Formula 1 Monaco Grand Prix 2025
  6. Kering names inaugural sustainable jewelry design award finalists
  7. Giambattista Valli pop-up goes live at Nordstrom
  8. Lexus signs on as first official automotive partner of Premier Lacrosse League
  9. Chopard honors horological excellence during Cannes Film Festival
  10. ‘New Age’ project from Selfridges plugs emerging artists
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Mobile

Lexus pushes ES through mobile gaming app integration

September 25, 2012

 

By Tricia Carr

Toyota Corp.’s Lexus is building brand awareness among young consumers through an integrated campaign with Zynga’s Draw Something mobile application that allows users to play with the ES model’s colors and Lexus-themed words.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Longines celebrates century of Zulu Time design
  2. Dunhill continues cinematic pursuit with ‘The Phoenician Scheme’
  3. Zegna, Art Basel ink multiyear partnership
  4. Shangri-La launches ultra-luxury hotel brand
  5. Tag Heuer takes over Formula 1 Monaco Grand Prix 2025
  6. Kering names inaugural sustainable jewelry design award finalists
  7. Giambattista Valli pop-up goes live at Nordstrom
  8. Lexus signs on as first official automotive partner of Premier Lacrosse League
  9. Chopard honors horological excellence during Cannes Film Festival
  10. ‘New Age’ project from Selfridges plugs emerging artists
VIDEOS
More Videos

MORE IN Mobile
Patek Philippe expands watch discovery through digital format
Snapchat introduces subscription service
Meta launches virtual fashion with Balenciaga, Prada, Thom Browne
Burberry expands shopping experience with AR tool
Nordstrom launches sports concept
As app spending grows, brands must understand platform preferences



RECENT ARTICLES
‘New Age’ project from Selfridges plugs emerging artists
Tag Heuer takes over Formula 1 Monaco Grand Prix 2025
Shangri-La launches ultra-luxury hotel brand

Longines celebrates century of Zulu Time design
Dunhill continues cinematic pursuit with ‘The Phoenician Scheme’
Have a safe, relaxing Memorial Day weekend