Mobile
September 25, 2012
By Tricia Carr
Toyota Corp.’s Lexus is building brand awareness among young consumers through an integrated campaign with Zynga’s Draw Something mobile application that allows users to play with the ES model’s colors and Lexus-themed words.
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","iv":"59d7d73d7fbba267a29246d80233afc3","s":"67ec22675f055454"}
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