Mobile
September 25, 2012
By Lauren Johnson
Equipping out-of-home collateral with mobile can be a great way for marketers to marry online and real-world experiences. However, the combination can be tricky to pull off with mediums including mobile bar codes and SMS.
{"ct":"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","iv":"81cfa758b384bf593c2b2d1beb12caf7","s":"06f6a705d030eb12"}
Share your thoughts. Click here