Mobile
September 25, 2012
By Lauren Johnson
Equipping out-of-home collateral with mobile can be a great way for marketers to marry online and real-world experiences. However, the combination can be tricky to pull off with mediums including mobile bar codes and SMS.
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","iv":"887cda86af4af6b51adc7837c6dbfba3","s":"89eb6d690357ec2f"}
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