Mobile
September 25, 2012
By Lauren Johnson
Equipping out-of-home collateral with mobile can be a great way for marketers to marry online and real-world experiences. However, the combination can be tricky to pull off with mediums including mobile bar codes and SMS.
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","iv":"f7194f6c4365e52ad5f78528cb255b4f","s":"d1ab0fee41322f51"}
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