Internet
September 24, 2012
By Tricia Carr
Luxury marketers should focus on personalization and exclusivity in holiday social media campaigns to gain eyes during the high-volume shopping season, but combine these efforts with additional channels to be sure that the message reaches true affluent consumers.
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","iv":"b5e9e78c69656b0babdf2fc328fb52e2","s":"da6b423cc593f59c"}
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