Mobile
September 24, 2012
By Tricia Carr
Retailer Barneys New York placed a banner ad on Condé Nast-owned Vanity Fair’s mobile site, but could miss out on transactions since it did not optimize its content for smartphones.
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","iv":"b92900c1b4e8090204fc84e29741deba","s":"63318d4895072119"}
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