Multichannel
September 30, 2010
By Kaitlyn Bonneville
NEW YORK – Luxury retailer Gilt Groupe is targeting consumers via rich media and personalized email campaigns, according to an executive who spoke at Advertising Week’s "The Collaborative Alliance" session.
{"ct":"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","iv":"74359e0b17f07e8cd2e865393b747241","s":"5ebe36414d4e84ad"}
Share your thoughts. Click here