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Luxury brands must allocate more budget to online advertising: panelist

September 30, 2010

marcjacobs185

 

By Peter Finocchiaro

NEW YORK – Luxury brands must invest much more heavily in online advertising or find themselves out of touch with the young consumers who might be their biggest clients in the coming decades, according to an industry expert at Advertising Week.

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  1. Hublot nods to tennis champion Novak Djokovic with custom chronograph
  2. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
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  4. EssilorLuxottica establishes Inclusion Committee
  5. Home office boom fading in favor of living room, kitchen refurbs: 1stDibs
  6. Louis Vuitton opens applications for biennial Watch Prize
  7. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
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  9. Audemars Piguet unveils collaboration with artist Kaws
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