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Louis Vuitton closes out crossover with artist Takashi Murakami
Off the Cuff: A Q&A with Charles & Co.'s Vicky Charles
Balenciaga, Lamborghini rev up ready-to-wear collaboration
Sponsored by Max Mara, 2025 Whitney Gala raises more than $6M
Rolls-Royce debuts redesigned Auckland showroom, exclusive models
Are those ‘original’ products on TikTok legit? Here’s what you need to know
Luxury Unfiltered: Why extreme value creation is the only way forward for luxury
Audemars Piguet pop-up exhibition opens in Shanghai
Cunard presents ‘Sea of Glamour’ anniversary exhibition
Lexus signs on as first official automotive partner of Premier Lacrosse League
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ARTICLE TOOLS SPONSOR
Research
3 C’s bolster video ad effectiveness: research
September 19, 2012
By
Rachel Lamb
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","iv":"83bb3d2987ed781c1a6771851b2300cf","s":"82f2d2f68504e562"}
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