In-store
September 17, 2012
By Tricia Carr
German automaker Mercedes-Benz is introducing consumers in Milan to the new A-Class model through its first digital concept showroom, prompting both affluent and aspirational consumers to want in on the action.
{"ct":"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","iv":"ae8098df8b2ec224caa1c44c933b4a01","s":"3d54c428f1247ebb"}
Share your thoughts. Click here