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Nov. 23, 2024
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In-store

Nordstrom targets affluent New York males via GQ pop-up shop

September 14, 2012

 

By Tricia Carr

Department store chain Nordstrom is flaunting its menswear partnership with Condé Nast’s GQ in a  pop-up shop during New York Fashion Week, a move that could enhance the department store's brand image and build awareness before the first flagship property launches in a few years.

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  1. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  2. Ferrari, Chivas Regal forge multiyear partnership
  3. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  4. The Ritz Carlton, Missoni launch beach club in Bali
  5. Bentley renovates countryside estate in Cheshire
  6. Dior goes for gold with flashy J'adore campaign
  7. How Raoul Shah, a peripatetic agency exec, collected 500-plus “Do Not Disturb” door signs and begat a tome
  8. ‘Copy Nothing’ campaign defines next era at Jaguar
  9. Ginori 1735, St. Regis Hotels partner to scale branded cafe concept
  10. ‘Hermès in the Making’ pop-up continues world tour in Zurich
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