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Mobile

Location-based ads uniquely mobile way to target consumers: Millennial Media

September 14, 2012

 

By Rachel Lamb

NEW YORK – Millennial Media's top exec at the Mobile Marketing Summit: Holiday Focus 2012 conference said that location-based marketing is a tactic unique to mobile that allows marketers to understand the shopping habits of consumers and track them in action.

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  1. Hublot nods to tennis champion Novak Djokovic with custom chronograph
  2. Roche Bobois furnishes boutique resort in Turks and Caicos
  3. EssilorLuxottica establishes Inclusion Committee
  4. Home office boom fading in favor of living room, kitchen refurbs: 1stDibs
  5. Louis Vuitton opens applications for biennial Watch Prize
  6. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  7. ‘Copy Nothing’ campaign defines next era at Jaguar
  8. Leading with pedigree, Range Rover promotes plug-in SUV
  9. Audemars Piguet unveils collaboration with artist Kaws
  10. Ambassador-led storytelling carries holiday campaign from Boucheron
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