Triggered emails saw click-through rates 122.1 percent higher than business-as-usual emails last quarter, and since 59 percent of new email subscribers are unengaged by marketers, triggered email seems like a good way to reach them, according to research from Epsilon and the Direct Marketing Association.
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aPS4CNFhroHzK\/mSP2vfwEq+Q0TUIhyZJhAIvls306n8PUerGUj4KyEkvlNruAxkSSFOU0YC7XIvqdT9hOXELKLw4XaQHDfCJTRHmheZDSD1ZXEehgJYlZMIornApL5rBI5VIO5wfMDmY4ycqPfME5L9HgZxDGQm8yPCl5h4D6VdZzSsjOmtuIfbbBGSnqMrS1yGS9UdicNJGnlWa6Mc5VfyU7xWTaBIcpH2PmANm0djLfsswiljJmhBCkfWUIz6mYUubW3p98RU68jQHn8LMuKvMRAAw4XHJU7vvR6UUWkCZP+7bht416e\/eiYooYo65TeQVbypxNi\/0+3JXrpUdGRiY8\/pQs2iGNZ5FXRfo6cgTYZcfQIeG3EuyAV8Oq4qe+3aod\/dGIgmb6T7ouhNc9p3FireUsAuw\/jtrjegT8ES2vh6\/frdaLttqHA+FqYaeSuJqSeI7IHNsMugw\/tssHzx+cdsgIXiGN2iMwhs5yldLoUeUxypLp5YR\/spkNj7\/A7Ua\/CJRE51lPevqr3nTIHnHoXC\/rWaevdN9M2IJCIxb5nt5xDdiKwjPhqpEOenuSPnWA+i0U+90uuIHgnhhcIkUYh2QBR3PvSIYwOF4X8IHYd0A\/MJUQ39uYFrG7bDpDbN3SRRfhHyDd8LoxW5u3l495poEwz5s3HkeThTEgFMB8HA+8oFcxiJ5DKhhsR3r4NlLLULdoAXH2urr47mBMm+j8e+ab6inDGhfKX+y6Y5rTHoAjUjTigFrHR4SoAyZjqiHvp\/ThZzHGDcFA6k4tDEN2Ioa2QzJzYKtwFoVqYDxUeZRK9ajco3Y9okvBJKVBn7rfogmhdgcgcvTTCNQ74u+fovMIWS3prylprYZ+cgdBWjYCVD2F5ogkERRPMLUVUC3JZmXQTn65KNXoyG6dYpINPob88l3Rp9kcs7N+NE2v4v4P511FDuMVxudH5u+rAEppYT01wh+SJr7wZaDOmfuc5Xr8z\/zNisBDyqeLFlgtgHXo3pkdSVmfkjZ\/IXrRnVZ\/DEzUXJZdYP4uoCI4bWJaPE+0mfxP8JNMI0WkeIi6R\/Lonvj\/8PliifsG3UGmemlh6zDMqkbVgqCPD1fV43eC+0PRl4dYJD12HfmzUkO7zudP+JLRMVOUjYEo47sTPgn3T15mYAK1vHulSdf8SxKb7ZRlBtPI5m5FxZOp2GITPNbf6XahozrrECsJLJUm7dYajezWxA1omhw9IKqZ0Ysf\/My++MS6X\/c2IQZGrg012eAN2JO2dfwst66XuLhv6wqe98A4yq4CbTmNwE3U6005hWDkK8No3HiW7M+rZr9kjK\/HHBGFBw9B\/RqWU0dNXeZj8o++ww77DmufGRaBge2wLOYasv+oLIXkuG5nB7nccNvWXWFPtgO86+MB9oXdcD\/0egAE8qd2\/ELcK+UIz5ubwSfoKdnp9gy17EEdVyzMjIHQwZKgpxMFbTFprlwxjwcnu0mgEbNGqOgjV4Ij54igAORkTl5xtTIOr1sKTfs17Zq1R2OW2VIAzPXdmvOGjrs7X\/NMNLp6\/cdMRzkmwk+gq7fXu6uDC+9GgVRJKajQkhI2Z\/Cjph+ERW+y+Abct\/ecFYsmepkSPsirKTYpeI3c5Jaqo1Ux5rTUW1tgGupDfQ2nEniuxbRz8AfSDNI\/ILJ9yXvSWFaDyOx7Q1GGuB0Y41\/+Fk2bCA7iLTZKfOkdLM1wDvUCF9j14boy68r++HzQlDA0sDBd8AmYAEBWMMRC+1heVNnDvrrkpC7xSL4u+os4AiCWY+1lxBCqtm2mRGVzc\/gkxiISC9+\/wRhtqXU8YT1NJyH8x9nUEIFTvu3ttG7laOvGXfKMyC0GxrGE2CM+p+f4qehJcU6LWYGjMoWOS6yuF6BYnxq\/3bCqNMVkPdONu8u+gflRzv\/hlJQaFgOrmpJn4k9lpVM2h8GfVOz1Ie\/HzCuTFSVcqs4B7Se71QLg3e++2ivRdG5EoEP5exD2VU9YpvD7gjm6VVAW2kQunDZ6p9bJhhbVgxliZgySsyYdctiTB2A7fBOmG8iD2iHwf1WSD1gg3e6mAp3gsoQBWHuD\/hB0wksFIh5lSEj0HKRBatY3TpGKwCPxyvY7mxU97Ccyj3ZnuNcMuiqiBnNe65YiVqnGgkUBcki89TjPSxhru\/ZICrqCLsggG8e4YdNHugN9pjVyZo10iilbZq3dgUjJWZChZzJzdc9MmAZ1LtbEbVwRPdTYmNdByytTY\/u5Sz6KaB+RgD37chwk2wGPIAOPyOg532b\/sW3LM3\/8gbaMyLBdKSwEpvEVUXNigSOfx3UMQ4UTfmfP16Xqg8k7rZPfs5ddkMlTSsyfRBpOFtx0dQlLsZnuZVT3mxv6atUosndksT894Mr2MSjJWxCgkh\/xttJEzES2+QOEnzyIQN+4EfMh35y3G7cFVZBgaBgPrJ14tQdB+WJqxqqTcJ+1vUxV17wIeFmK5SVT0yAgDbyfc50cVP3TIczbvM2VS6IsLl1H2iC1ZHHhJueZx3XGGGYay53v6m5iGhK4he4Xd+\/PqNBl9pBs2pNTa2gXIox5XPSp4dCDELaNpm\/1yIGNfLZ5cMUw\/a5ZjdnkAdLOmj7sy5anNR8WDjZ3pK43hB3lpcUd8Czw1cGguTmA2+areFeStgbh8fK3CdBGZVJ8qM6u55IXVZU+cgebivhj0N4ldz4+7Y2fuOKcxy68SlJZykVPp9RAvgpsl4KiqAaj+al17FczPrNecd96VkMP71ECPhxNPZnoYsnI\/sV4Z49hbXh2gdxnzy7EAJvQFFctdH1rcbqTFzQNhFF9P\/VbnV4VUQGrBCclysV+SkSJfezFTaeeYrmGG+WnV\/9lejLo7tFvXWDksn7Q9BPy3DJc2B++qO\/dY8FkCWEEk9WVsvoGsjitP4cPMXRYmk\/kCG2sC7cs30yrb69gTA\/2FuHxhEkreuSqHCUTV\/uRIVMbQFQ+wh3ejErVwzN71jSy8y\/4YBccnpBdNMkg6ibtbRteSOxZf25sUpReqdj8ePJoXQy5lQeF34c\/zYuWgHOz9aG9C\/bXiTz+OxHsMj6K8Q+zqI7ugpFAcE1tGQ0RxyUv1qQFrEn\/ClmlzjA4XBb\/tpodrJFlcO510e4Lal8fYjHXKPSZob4JrL8O0HiclEKrGSCWMDKKajm9ijJeQN59ZvBXt28WvAyTXvidpiXf6ZbgVcxj7t6+nvZgK30WDYjLLxKoV9KmIWXvIemTwSMxyjXGnCdWpsJ0Ui0XWWqhSuj\/iDWAbkY4cgDae3FbXsj2BidmRB93BEM5ffqenRe5uwA3lTNPK4d7Uqb0mFxo8zhkKO+7PXUglfJ5bLTt+0XoQ77pSVODLr7PAkupI86VMu\/cAJgrE7ghbohkXn627kIjE9aSQvw0P6xPi+\/cBXq7H4xRxX\/ETw1DQwQkn8cPOrGtx6vUWshNlS24SsnsIp3cY0ELDHw4Gj2Li28eticnUhpchdr01VR1pzeRDIWdfn4SDTAxOXtcQUfHckrIz2bSwM2QyeIrzAvNM\/LSGoB5GEiKmTj\/ndBItPCydSxjBMsTI\/tbGfGtzYT2HYOwsjXWiN\/oaoyH1Lau1kV8bOR2FHLT8awKzH1Dn8rOzeH52YOp2gn81KKG1ClIXOZLNXADrTd9SdV3dz6ZgPza8BkPImcNRfS+rP2tzTD4LxdcXSUc8DDcGjiUOTmRBg2GDFeRp3jGCKi7FQBJm48soP8P5C0zlaTGHt9yCBHrxpGzU7\/8BFXt1bplIQRgZtdOr+pYhYQ0pV680HJKvykVNQMIn09VoHyELlas9mHpaWCWyazYSKi04os\/qHGRcSy1\/UwheRu4C3c50ZoKxD7RwblgjL6WjwXtXLjDlWECQgrGD4Hi6D0PBgoD0JNH\/ZNeOkjDyLrndT7Tdod4gg61xsIlR4e2hbAprCwb6awuV8feAWNyiQ+EbusFxOqNhAHNBI7lvubC1Vlp9XM92oVglO32EL6LJDk\/Fv+cGgX4sqZogz4xS4GunH0I6T4JkwQ2Tmpru+Q9ewedoSDkEFcj70+mN5s70L4Jtei7yjv9cPP2RIL0QmhqWKDBEc7\/3vjNcY4GeO4xeZIsgKo6vIJkOAeDX0hMbcV89T0uP2qXIAlIiB+S8NylFrgDqi0hxewPwj2L1akqTQQ0LE67MIlMjA4crUI2GAyfzAoiAafDDULeJnbKk+DFOf+78dLMgRayTGsr6RVVhf2ynyDpPLoFSafl\/Xr2VogxW\/QCNh+KvG5Zf4whaSNFKg9pprhRd\/\/ocKF\/ovEQ=","iv":"8defaf001fefa0880e1fe74138be7c7d","s":"4eedab96e5a3a8ab"}