Triggered emails saw click-through rates 122.1 percent higher than business-as-usual emails last quarter, and since 59 percent of new email subscribers are unengaged by marketers, triggered email seems like a good way to reach them, according to research from Epsilon and the Direct Marketing Association.
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","iv":"5e5aac072449f86e0f27f09dd0701ad8","s":"2a82f3b12d67372b"}