Mobile
September 13, 2012
By Rachel Lamb
Toyota Corp.’s Lexus is likely targeting younger aspirational consumers through ads and videos on the mobile game application Gems With Friends.
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","iv":"d2488c7100e969da20d267670190d9c4","s":"65c6dfed303ed174"}
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