Mobile
September 13, 2012
By Rachel Lamb
Toyota Corp.’s Lexus is likely targeting younger aspirational consumers through ads and videos on the mobile game application Gems With Friends.
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","iv":"6f04acdfc4aa923ab563831ccd83a73f","s":"c9e058d31f50de94"}
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