Mobile
September 13, 2012
By Rachel Lamb
Toyota Corp.’s Lexus is likely targeting younger aspirational consumers through ads and videos on the mobile game application Gems With Friends.
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","iv":"97c1c5150c160f3eca11bfc639afc0d7","s":"fb3855a650c1e7e2"}
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