Television
September 12, 2012
By Tricia Carr
Although lifestyle label Ralph Lauren is experimenting with television through its first network sponsorship, luxury marketers should be cautious in entering the mass marketing channel.
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","iv":"e826318e1587ff85eb0ef36437e87307","s":"eea9e2d2f368e701"}
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