Television
September 12, 2012
By Tricia Carr
Although lifestyle label Ralph Lauren is experimenting with television through its first network sponsorship, luxury marketers should be cautious in entering the mass marketing channel.
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","iv":"0e5f9a6cb0514175b91e6473a729b945","s":"2ae286860015f7c8"}
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