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Internet

High-end brands tapping video should be distinctive, not desperate

September 29, 2010

Kevin Nalty is the author of "Beyond Viral"

 

By Peter Finocchiaro

High-end brands hoping to harness the power of online video to bolster their cachet with consumers on the Internet should remember not to give away too much and lose their mystique, according to Kevin Nalty, author of “Beyond Viral: How to attract customers, promote Your brand, and make money with online video.”

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  1. ‘Unlike the Rest’ from Ritz-Carlton Yacht Collection champions service at sea
  2. Ralph Lauren launches heritage-inspired exclusives at Neiman Marcus
  3. Prada’s first standalone restaurant arrives in Asia
  4. Off the Cuff: A Q&A with McLaren's Nicolas Brown
  5. Maserati returns as sponsor of Rolex Monte-Carlo Masters
  6. Kering acquires Italian eyewear manufacturer Visard
  7. Gianvito Rossi appoints new CEO
  8. EssilorLuxottica extends agreement with Roger Federer
  9. OTB Group introduces first corporate volunteer initiative
  10. Chanel to serve as timekeeper of upcoming Boat Race
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