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Internet

High-end brands tapping video should be distinctive, not desperate

September 29, 2010

Kevin Nalty is the author of "Beyond Viral"

 

High-end brands hoping to harness the power of online video to bolster their cachet with consumers on the Internet should remember not to give away too much and lose their mystique, according to Kevin Nalty, author of “Beyond Viral: How to attract customers, promote Your brand, and make money with online video.”

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