High-end brands hoping to harness the power of online video to bolster their cachet with consumers on the Internet should remember not to give away too much and lose their mystique, according to Kevin Nalty, author of “Beyond Viral: How to attract customers, promote Your brand, and make money with online video.”
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","iv":"27cc6392c95ffd4c783c7bbe1535c1f7","s":"bf4c4666b202289d"}