Mobile
September 7, 2012
By Tricia Carr
High-end retail chain Neiman Marcus is testing a mobile initiative in partnership with Visa that allows consumers to get personalized, real-time offers via SMS depending on location and purchase history.
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","iv":"a44da1d2b281a9bde3885b94914bae19","s":"679d8064140c847c"}
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