Mobile
September 7, 2012
By Tricia Carr
High-end retail chain Neiman Marcus is testing a mobile initiative in partnership with Visa that allows consumers to get personalized, real-time offers via SMS depending on location and purchase history.
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MGojGKrNqmiK2F0HIOTIOAvRRbXUjDQgY7tqzEmYbx9QHCJhoyOGnT7Zv5LSML91iPfQKFU7+Rsdoix\/jeS1ikSkGh5OX2hk\/E51nON5iNcEi1K\/X4wT\/1aZR59orrrQEnSsbj+AwOWwx8omwasgCy6YjbdoUcaWupG38NblYze0Qk07DFj\/arkQJ20iNJdJ2+\/RIouOpUos5QufrQiZPv3s\/zHOjb+4gjYjOFo\/7UKKvm9uW2ri0oqhB2phrLTLAYuIjARytMGV\/YYMVVZEviV3chxavIiAIt07\/fdYDkz9vaddLh17lV1uoNfVOkGMPSYkmRVI8Wt6PXo46O+yI7yH2vTS0dH6++HplNqTeDTyNYIJVNX9Vhe+\/iwA7h9wPhWObdm3LETw70tOScU5161Bv57A3KwBmwOwX80soAPccsyaIcEh+tnKJZ55A06np01PUW28qsMkk006ne6\/PMOtpNI\/newx3Xe1GVJHpPgrBg5zVyLnD9jPmMfMuCQRvo\/VICC+FgUUua17ynZpxee\/yUL4hhVpAgtzzJ1YF5aJQKYpz0G2NW8fstOzYZYvf\/gdzuzow3Z7R0FaU02GRaw5lN5\/dtp5tkJ5maB+e2LnV8BfKYCRc5Vh7jxUAl1dj3OJgO0SnfAjpOeZv1tn\/uhn0jVUzpmMUBOnaK0f5B9P69nlf67HAPhxYp+7evj9UHRSbxn6krggGjPYnWNA3PyDYxMPVxu2neV06L0cs9Gsw46O5C6fL5zWoxZvOTruBiD1g3I0tR7bNJ4Yg5ogo++ZKiiCkmflt9U44XEpRDyfKrAsC7yq+MFoGHPeQ1qqnOlCMVOlIZPPe4fFE7I5fAufDMJtvdOb5NmJ85TkkyaAw+zDSM3BLgfZudr19Auy1iejPH1dOMZMWvH3DDSzSxb2TDtIbCSwmETQtVM8+0qRkCqQDr4OmCatcY4loyemCUVvf9KPryFzr5nxWWbTN7mzRMEVmNOKWU0BNlCR7eDUP4n0y5E91p5Ou6Mj\/12ZR5AC97EJqiaDo7M0Wx8J5knYCMs4I7ZT310ITaTn3gf91jqOgNbB4vao1RlMVXOY3mzp2XYMNiivjolWR6S2QF\/q02qp7aoDZONcbwyuzxoNu+cy86U9OOvOjmJWwjEZDHU\/Emt\/hFpkr+aPhovsISaItqOSXN9bMpt+8DFrYh7V6MUtqCegqQDl9SMvxr9Sf0PQ1FIIB005LiL0DBcCVE3BfDbuh6hRWXPehYH+2XTicK8TxYVVKGAHguOdueLlwE\/spYeWMyVau55LuZQzK5ZoEAG3jGfWRKUt04qYP3ULpctq5MeXbC+V74k23jI1yMPv1NvSqdO0+qGoqjDu803fHjUez4PDMNvlyONdLd56NzW28LERvnbNIsAoGZrDL766Gdx\/\/JiDKyeBQ1TvAX359v6o2SGf\/ol0cp\/3AYkxKHjHrKUl2UbNZ32cC5g4MzTYysBGC8qToAnNLvYbvTE+4sMyvd72NFpwaMtuLIUMSN7cc9T\/cArwobUi\/nBwxXay0GCXkcApqanH1xLVZcRBDGsMrNZy3ED+S5snDs7rRKpLVYauG5bGDyZDoEX\/JNlbGhIqPSdnBM\/c5gxcgApvnfNuGTO4VnE7WwugMUoMj2xqBMq0ejuW+PiQRASR9w70m445BxNpVz\/0UBTW55vn4okv5AJUhWAdTn3WRU3sV8+Hk+y\/2QO2ARPsF+m3txl+juGZHlYZq3XlgQsdp4RM3a20LLZdkRZsFWS8ROMk935aCUg8X2VmxcKmpGQGBWE7ujtee5URRvf4D34wq462I4q3EQjfspl+Jrll4Xze24lZqNdILCNIDMroD+fN60Gej47113FFe+jR9oP1KBPqxML11gw2RtD+wccCYQ+lPT1aYS5TkHrNqi8o1XzpH3zz3d37Y\/2CxWMgz\/mTtJ2R0LFCu47eLOj+wUeKYHDuQF6in0nvYwwB5isnXIK16UrgoR2\/KZcfM9HppBC04iGxRhA5VULAMi9TuZq\/pvHn\/Ai04gVuMPMHwfMuQld\/NInE732sl2iSDaiNadavEB2LPnDxj7GYZzgpPPZN8Tik6y4G5WXW3addDM76XbN1Z20nTfzoO46airHb\/K06qgBLAbTzU38+t2YjBJqWvUidLeZs0+AHQ+j40ixNtP8uMxjRA2jR53JDCNQpMbX52z3lZs7zp+3WhmYlofS0FfLzkcMYoZsO5At9ub6xgoCK9Uj+8YK\/QdRSq4lk2dL4BfSqkRzkWfSGIHEBmLMDzDfFxXveOo29El1KkVJIvom4nmvsU5eQ94J2EpdUrVe7VOLGo7knxgMBs90gJ1TIZsxZjrqNhXaiudXdW6Oz7fvRyKxJXAb6+QlnfNQeh9NuuBgO+E+DMXGo2Ed\/2ZfBaP+16hzIPg+SafWYW9rl8AH+d7NoSYr+smnC0+ICVTJGjwqQq8fcs\/\/f0qZUicsDjadcUGExTJlaBS8UMLZI6AUuay9Hp\/a5aWeLcdycxorgnWPXxEhf6wWVe+w+gWw\/xE7AbXR1MLzVeonCNcY\/jDO8uLLZqsMUekdobCVrzYweHRNCt23H\/2XLGxiPApGKaxjBJbbADDJ0YyhWP+c8VTLiNHA3m7jO1Xlstq\/xIv2QnYXi67WI950d2R6BoGXSvsUonzSMYdGltzpLRNSCOGKHu3sbQHiqAn++Z+Gj+JDoyn2wCLkI5otZeQQqe2ggD\/K7KwfkgScGD1iEYP2DWJPm\/RHs6quvO05w0KyrdJIrBDmowZDRiavt\/VayQIBjUhTFGsLkpZc4IGdp9sAAtvsCaM6bkAKuBzA5oQfhigwrQYaNLB+hYXVaNq\/As2\/9yPS5y1zofH+6BzicnasxBbSeAAR+xqcg5a86yYAnkfEh8ymfLSFkS64fYJu296rxZ7+8NEj07i7sn5UTy1\/Ps9z4HNSTc7quG\/e3KdU8jarh1zKzFxppRT79VCNNlHOA5bI\/BidGMRXtBfAPy\/PMUSHrEJCBKKiql6ZLjE\/d6tsyaQQ6ExHzI6ptlGXHcV6+S7ga1XhpLAEaQjSM0a8y5PNV28vmwSNeLCcY7DUEmpNkdqewjMqxWkz5EqP1HvRSCZmm8tOpDGFfE0mzjTheq4x+IZ1Y9RfRYS8mxKDJf6n7atp8x1Od17F5VwSxClcZIpbW2Hat7IK9Bt5wPLn1N\/wiEtt59QWLxzKAFZNKN8SOLSA\/7OPVZxyhtlQ6WYYl2moTmkP1m+bTyZjF9FojNFDGmkOjnvvJN23s4B7rKew2PqIV1Wuid0qMOrE873s5rUhNeK\/3cIChSc9t9fv7xbj4RxqA43Cv8q8KWSceR\/zicNzUwe0pLcf6cXQeYp4LyrKbzV5lStc8\/JONK+T8PnY3jGboMJfZhaERYE3VG+3aW3\/jdXBbBEzsEUy6gCGLcJrMx\/TUZEwK2J+N5u1LVWu\/NXPHI0Jo9mNhDIHVtDHVO8kYHNlGMFlucCc1FzTWuuuzWFz2QkFpwJKtdu1KUJpxOYmqaHiD5HbZKNcOisC3N4LgkjzrFUPYt6u9TVnUoNHuedMYBpq6tkWBpsEN6VbgZcquOA3Y5ANh4vXLtYgwP9cR+SW1tTNk9P89NhyWbaWutLhTjtwFM2HnE+kM2iXMEz0zIDBStUqB\/P6HsYTnDn+RYbKcY0\/33jQlWVbTxWGcQ7R4NiY6dfJDSmbDqr4Jb0upElDjsWvAQIvR9jn\/t7UAwiui+NqB785StN27RGLl0\/UNqVOHEK\/ifke8c8A1xnFDevs0Z2vMB0R0dUSnvY0dsPiM0V1YExPoeg1QXylxbEo3L1Ute51iGNavksgzMwqLzC3I1wTClVcm9OkFQIoo1fcxEMC3do497RRsZaJjHtAcOJVsJksLMkUPukb+8XFs4tCHI4p1OV8na\/x7J0l3qs3sa12bRenU1+Bq3w4aN4bgRlHUXUV3LE3q1n7FpvByvo8isxfo4jLbp5oFnLF5rLHMm\/6ldY4uX7WZ4oq360vXyf4BJk0+JIRoDlJwjruYHH84VKfcx5LH5WDzcpcZAyq\/k2XjCa4szB\/uC8yMPHpaODcQrohErGMNIOUOVXPIpL5lmSQMtB8fDBZ1VevHCBSZyBGXZedSo9SvpN1yhkjhvrkonp495kviTaMbYbHrvYML\/K1O9\/wHq90JIjSTqLyKfsAfqUcw4aAxvzvhrFQeSGYtIM1J\/GBYu87oDWYktKnrRAOxP3SJV7ppPhSI6rfgMfRw4q312QbmieF3UQH6kIANTnnEWzLInZc8jM\/48kdSsOc6gBkKIEdKhywFG9fA7T4dgmuP12wtbPtsN4hHoVyDiTDMshOn","iv":"8c0039240bb3a95cbfbf771b175f279f","s":"a83784bbd9aad94b"}
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