Mobile
September 6, 2012
By Tricia Carr
Fashion house 3.1 Phillip Lim is enhancing brand print materials and out-of-home ads with an iPhone and iPad application that lets users access exclusive brand content and products upon scanning it with their device’s camera.
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","iv":"713243fe37acd1a7aae7f60cb9205e3e","s":"77d0410a0915702f"}
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