Multichannel
September 6, 2012
By Tricia Carr
Lexus is broadening the push of its top-selling sedan with a multichannel campaign centered on the 2013 ES in which it will reach consumers via television, print, digital and outdoor advertising.
{"ct":"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","iv":"84aa031119609a078f47ff5b71b53b43","s":"688e257f012d6153"}
Share your thoughts. Click here