Internet
September 4, 2012
By Rachel Lamb
Marc Jacobs Intl. is using email and social media to entice younger aspirational consumers with a back-to-school promotion that promises product giveaways in exchange for increased customer engagement.
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","iv":"b07ad5ce5ed80663ef03ad0edbc40969","s":"1c4c2a5032df6c88"}
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