Research
August 30, 2012
By Rachel Lamb
New research from Forrester has shown that consumers search via digital methods, but actually buy in-store. Therefore, the experience should be seamless across all channels.
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","iv":"524445852189f5f5766f9ca5414cbf98","s":"7335334eb49d8d42"}
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