Advertising
August 24, 2012
By Tricia Carr
While luxury marketers continue to reach affluent consumers in top metropolitan areas via multichannel efforts, there are strategies to effectively spread a brand message even further to outlying cities.
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","iv":"e909d86264725c7f70006fc711e89a7a","s":"96da54eb3f8377f1"}
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