Mobile
August 16, 2012
By Tricia Carr
Toyota Corp.’s Lexus is adding mobile to its multichannel 2013 ES 350 push with a model-specific iPad application that lets consumers test driving functions and compare the vehicle with competing brands.
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","iv":"bb47af1d8b8c6ae82330ea431c44338f","s":"54c697cda5a04bea"}
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