Mobile
August 16, 2012
By Tricia Carr
Toyota Corp.’s Lexus is adding mobile to its multichannel 2013 ES 350 push with a model-specific iPad application that lets consumers test driving functions and compare the vehicle with competing brands.
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","iv":"85c0d8d6b316cd7a8b7b06abb6816ab5","s":"45f2a598829c95df"}
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