Mobile
August 16, 2012
By Tricia Carr
Toyota Corp.’s Lexus is adding mobile to its multichannel 2013 ES 350 push with a model-specific iPad application that lets consumers test driving functions and compare the vehicle with competing brands.
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","iv":"98457883e2c7f8158e4405625aace100","s":"ba4b5563f4e67eed"}
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