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Internet

Barneys humanizes brand experience in video effort

August 9, 2012

 

By Tricia Carr

Barneys New York is pushing foot traffic to its flagship Madison Avenue location in New York via a video series with the retailer's creative ambassador Simon Doonan and blogger Leandra Medine that shows what happens at the store behind closed doors.

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  1. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  2. Porsche Design boosts in-store traffic with Linkin Park collaboration
  3. Luxury Unfiltered: Reclaiming luxury leadership when client expectations shift
  4. Hugo Boss touts fall/winter menswear collection on Details via mobile ad
  5. All-new 2024 Lexus GX SUV stars in annual holiday campaign
  6. Global millionaire count to increase significantly by 2027: Agility
  7. What to look for when buying your first luxury watch
  8. Desirability, operational efficiency key to luxury brand growth: Accenture
  9. Rolex partners with Melbourne’s National Gallery of Victoria
  10. Bentley launches unisex, sustainable scent
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