Mobile
August 8, 2012
By Tricia Carr
German label Hugo Boss is getting in on the action in London by targeting consumers with a mobile city guide that is available for download when consumers scan a QR code.
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","iv":"75fec33be3d88ff9465594e53f334e51","s":"e4e9d5fbf335956c"}
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