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Multichannel

Top 10 digital luxury marketers of H1

August 7, 2012

 

By Rachel Lamb

Marketers including Hermès, Lexus, Salvatore Ferragamo and Michael Kors took advantage of the interactive and time-sensitive digital medium these past few months with efforts that awarded them the top 10 luxury digital marketers in the first half of 2012.

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  1. Audi propels Santa into the future with electric sleigh
  2. IWC social snow globe stirs up winter memories
  3. Bleu de Chanel dives deep with new campaign
  4. Diageo unlocks Fusion Partnership Lab applications
  5. Rolex honors anniversary of Rod Laver Arena ahead of Australian Open
  6. Rolex partners with Melbourne’s National Gallery of Victoria
  7. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  8. Tiffany keeps it simple to attract interest in New York Times ad
  9. Balmain enlists virtual faces as brand spokesmodels
  10. Dior goes for gold with flashy J'adore campaign
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