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Mercedes pushes summer sponsorships via digital campaign

August 3, 2012

 

By Tricia Carr

Mercedes-Benz USA is bridging the gap between its summer event sponsorships and digital efforts with a Facebook-based photography contest that lets consumers win a 13-month lease for a 2013 SLK250 Roadster.

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  1. Contemporary partnerships chart luxury's path at Milan Design Week 2025
  2. Pre-fall visuals from Valentino offer nod to ‘OOTD’ culture
  3. Heritage Auctions to host landmark Chanel sale this spring
  4. Holt Renfrew expands beauty product recycling program
  5. Lamborghini Museum premieres photography exhibition on World Art Day
  6. IWC Schaffhausen explores history of Ingenieur SL in new short film
  7. Rolls-Royce redesigns Manchester showroom
  8. Lions, tigers, bears and 'Wirkins,' oh my!: The legality of Walmart's Hermès Birkin dupe
  9. Creative director Jonathan Anderson to exit Loewe
  10. Kering salutes decade of Women in Motion with equality progress report
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