Internet
August 2, 2012
By Tricia Carr
Swiss watchmaker IWC is relating the challenges behind the innovations of its timepieces to those participating in various sporting achievements in an all-digital campaign spanning a microsite and Facebook.
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","iv":"f49a7e124e578cb2b81c91d3563b4b04","s":"61dd90377b3a0651"}
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