Mobile
July 26, 2012
By Rachel Lamb
Mobile banner ads are a savvy way to hook affluent consumers on mobile sites or applications, but most luxury marketers are missing the mark and turning customers off from the brand or the banner ad experience.
{"ct":"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","iv":"47cf3d0ea3eaf84560a885e6273c47cd","s":"920c98436021890e"}
Share your thoughts. Click here