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Out of home

Audemars Piguet hooks super-affluents with heliport marketing

July 20, 2012

 

By Rachel Lamb

Swiss watchmaker Audemars Piguet is using the highly-trafficked 34th Street Heliport in New York to hook super-affluent consumers who use the private jet terminal with what it calls a custom “domination program.”

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  1. Luxury Unfiltered: When brands fall spectacularly short on client service
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  4. MGallery Collection wins Grand Prize for luxury tourism
  5. Tiffany & Co., Sotheby’s team up on auction, pop-up experience
  6. Loro Piana documents cashmere’s origins in craft conservation effort
  7. Versace recruits American actor Channing Tatum for Eros campaign
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  9. Assouline inaugurates two-story flagship in Riyadh, Saudi Arabia
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